Beauty and Basketball Gets a Long Overdue Revamp
RSports/Op-Ed - ReflectBeauty.com
The Project: Upon noticing an undeniable shift in the appearance of WNBA players, as well as women’s college basketball players, I pitched this opinion piece about women basketball players embracing bold makeup, trendy hair, unique nail designs and the importance of this moment for our culture.
My role: Since basketball or sports in general is not my typical beat, I did extensive research and reporting to deliver this timely story and the ensured the accuracy of player stats and such. Although this outlet rarely covers sports (their focus is multicultural beauty), this story performed well with the core audience while introducing a new audience to the site.
Read the story here.