The Story Behind BAND-AID Brand OURTONE Adhesive Bandages
Branded Digital Content- Johnson & Johnson
The Project: A reported article about the launch of OURTONE bandages for the official Johnson & Johnson website.
My role: I interviewed six key players behind the creation and launch of OURTONE for the 135 year-old Fortune 500 company. I also conducted independent research to pen an informative yet digestible article about bandages.
Read the story here.