We Were Among The First To Experience Beyoncé’s New Luxe Liquor Line, SirDavis Whisky
Q&A - Essence.com
The Project: I covered the launch of SirDavis, the luxury whisky line from multi-hyphenate, Beyoncé, for this digital article.
My Role: I was among a select group of writers who were invited to taste and learn about SirDavis in an intimate setting ahead of the masses. Sentimental and historical family details were included in my launch coverage which helped this article cut through the clutter regarding the widely publicized debut and thus made yet another celebrity backed product line seem much more relatable.
Read the story here.